Las alianzas poco convencionales entre marcas están captando la atención en 2025. Ejemplos como CeraVe con Michael Cera o e.l.f. con Liquid Death demuestran que estas colaboraciones generan entusiasmo y amplían el alcance a nuevas audiencias. Según Brandwatch, el 36% de los marketers cree que estas asociaciones serán clave este año, especialmente al combinarlas con productos de edición limitada para aprovechar el FOMO
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